If your first steps out of bed feel like stepping on a stone, you already know the pattern. The plantar fascia — the band of tissue running along the bottom of your foot — takes a beating with every step, and heel pain is often how it complains.
Here's what a properly made custom orthotic does: it supports your arch in the shape your foot actually has, and it cushions and cradles the heel, so the load of walking is spread out instead of landing in one sore spot. That's not something a flat drugstore insert shaped for nobody in particular can do.
Why a foam impression matters here. Two people can wear the same shoe size and have completely different arches. Your Footwright orthotics start as an impression of your feet — you press each foot into foam at your kitchen table, mail it to our Iowa workshop, and a board-certified orthotist with 25 years of experience builds your pair by hand from that impression.
What it costs, plainly. $249. That price includes the impression kit, shipping the kit to you, a prepaid label to send your impressions back, your finished pair shipped to your door, and free adjustments for 120 days. FSA/HSA eligible under most plans. Adjustments are free for 120 days — wear them, and if the fit needs a tweak, we tweak it.
One honest note. Persistent or worsening heel pain deserves a medical opinion, and foot pain with diabetes or circulation issues needs a doctor first. Orthotics are support, not a diagnosis.